• Corpus ID: 6792964

Understanding Users' Recommendation Intention of Taxi-hailing Apps: An Internal Perception Perspective

@inproceedings{Zhang2017UnderstandingUR,
  title={Understanding Users' Recommendation Intention of Taxi-hailing Apps: An Internal Perception Perspective},
  author={Ge Zhang and Liang Ma and Xin Zhang},
  booktitle={Wuhan International Conference on E-Business},
  year={2017}
}
Users’ recommendation intention has drawn greater intention by both scholars and managers under the context of electronic commerce. Based on TAM (Technology Acceptance Model), this study aims to examine factors affecting users’ recommendation intention of Taxi-hailing apps in Chinese context. Structural equation model is used in this study. Data collected from 261 Taxi-hailing apps users. The results show the following key interesting findings: (1) both perceived usefulness and perceived ease… 

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