Understanding Urban Tourism Attractiveness

  title={Understanding Urban Tourism Attractiveness},
  author={J. G. Brida and M. Meleddu and M. Pulina},
  journal={Journal of Travel Research},
  pages={730 - 741}
  • J. G. Brida, M. Meleddu, M. Pulina
  • Published 2012
  • Geography
  • Journal of Travel Research
  • The purpose of this investigation is to analyze to what extent a museum may be regarded as a potential driver for urban tourism. Via a travel cost model, the likelihood to revisit South Tyrol’s Museum of Archaeology (the Ötzi museum), in the Autonomous Province of Bolzano (Italy), is estimated and the factors that influence visitors’ experience, motivations, and their intention to revisit the museum are analyzed. To this aim, the number of actual visits to the museum is used as an economic… CONTINUE READING
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