Understanding Undergraduate Students' Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2

@article{Yang2013UnderstandingUS,
  title={Understanding Undergraduate Students' Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2},
  author={Shuiqing Yang},
  journal={Journal of Convergence Information Technology},
  year={2013},
  volume={8},
  pages={969-979}
}
  • Shuiqing Yang
  • Published 31 May 2013
  • Business
  • Journal of Convergence Information Technology
Although mobile learning in higher education has recently received considerable attention, the fact remains that much of the scholarly effort has been limited to the notions of instrumentality. [] Key Result Structural equation analysis results indicate that hedonic motivation, performance expectancy, social influence, and price value positively affect students’ mobile learning adoption.
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