Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model

@article{Coulter2007UnderstandingTR,
  title={Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model},
  author={Keith S. Coulter and Girish N. Punj},
  journal={Journal of Advertising},
  year={2007},
  volume={36},
  pages={20 - 7}
}
Idiosyncratic thinking may be defined as non-ad or brand-related thought that is generated in response to a persuasive communication. Although idiosyncratic thoughts are not relevant to message elements, they are not necessarily unimportant. Idiosyncratic thinking, whenever it occurs, uses cognitive resources that could otherwise be used for generating message-related thoughts. In addition, it may interfere with the efficiency with which message-related thoughts are incorporated into a brand… 

The effects of positive and negative ad‐evoked associations on brand attitude

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations,

Cause exhaustion: How the loss of potency affects brand attitudes and intentions

The purpose of this study was to investigate if there was a significant relationship between a consumer’s perceived frequency with which a cause is featured in cause-related marketing and

Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes

A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly

Can vague brand slogans promote desirable consumer responses

Purpose – This study aims to investigate the effects associated with the strategic use of vague, as opposed to precise, advertised brand slogans on various consumer responses.

An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses

Using a theory-driven approach, this study investigates whether and/or to what extent consumers' informationprocessing tendencies and ad-based responses are differentially influenced by the

Effect of Complementary Product Fit and Brand Awareness on Brand Attitude After M&As: Word of Mouth as a Moderator

The main purpose of this study was to examine how complementary product fit and awareness influence brand attitude after Mergers and acquisitions (M&As). The study also examined the moderating effect

Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing

This research suggests that the relative persuasiveness of message framing depends on psychological distance induced by seemingly irrelevant cues in the ad environment. Positively (negatively) framed

Communicating across age-groups: variance in consumer attitudes from tweenagers to adults

Purpose – This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand and purchase

Social networking sites and customers’ attitude towards advertisements

The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking

References

SHOWING 1-10 OF 41 REFERENCES

Information Processing from Advertisements: Toward an Integrative Framework

A framework that captures and extends current theory on information processing from advertisements and includes inclusion of a new typology of emotional and cognitive responses explicitly linked to the levels of brand processing is provided.

THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

Researchers have investigated a number of different psychological constructs that occur as a result of advertising exposure, constructs that contribute to the formation of attitudes toward the ad

How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions

This study examined how motivation moderates the impact of central and peripheral processing on the formation of brand attitudes and purchase intentions in an advertising pretest setting. The results

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

This research examines the persuasive effect of emotional appeals on members of collectivist versus individualist cultures. The results of two experiments demonstrate that ego-focused (e.g., pride,

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Drawing from recent developments in social cognition, cognitive psychology, and behavioral decision theory, we analyzed when and how the act of measuring beliefs, attitudes, intentions, and behaviors

Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

This research explores the extent to which differences in perceived diagnosticity as compared with differences in the accessibility of associations embedded in persuasion appeals better account for

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

We argue that researchers need to move beyond the simple measure of attitude extremity to more clearly assess the impact of various advertising repetition strategies on consumer attitude. In study 1,

Motivated Reasoning: A Depth-of-Processing Perspective

We show how motivation affects reasoning through reliance on a biased set of cognitive processes. We manipulate the level of brand preference experimentally and expose subjects to a message that is

Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Consumers watch a television ad at different levels depending on their motivation to process the ad. In this article, the fit between an ad and an evoked ad schema in memory is hypothesized to