Understanding Security Behaviors in Personal Computer Usage: A Threat Avoidance Perspective

  title={Understanding Security Behaviors in Personal Computer Usage: A Threat Avoidance Perspective},
  author={Huigang Liang and Yajiong Xue},
  journal={J. Assoc. Inf. Syst.},
This study aims to understand the IT threat avoidance behaviors of personal computer users. We tested a research model derived from Technology Threat Avoidance Theory (TTAT) using survey data. We find that users’ IT threat avoidance behavior is predicted by avoidance motivation, which, in turn, is determined by perceived threat, safeguard effectiveness, safeguard cost, and self-efficacy. Users develop a threat perception when they believe that the malicious IT is likely to attack them… 

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