Understanding Online Communication through Arab Eyes

  title={Understanding Online Communication through Arab Eyes},
  • Published 2010
As we strive towards a unified theory of online communication, we need to understand the role of cultural values in technology adoption and design. Here, in the spirit of defamiliarization, we present key findings of a study of Arab couples using new technologies to maintain long-distance relationships. We demonstrate how Western values are designed into the technology, and how Arabic values play a role in how the technology is used and re-appropriated. In doing so we argue that a unified… CONTINUE READING

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