Understanding Media: The Extensions of Man

  title={Understanding Media: The Extensions of Man},
  author={Marshall Mcluhan},
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled… 
The Fall of Nations: The Fate of Social Systems in the New Media Environment
Marshall McLuhan put forth a mediacentric view of the world, expressed in his famous maxim, the medium is the message. This view, and McLuhan’s work as a scholar, were deliberately suppressed for
Marshall McLuhan's famous aphorism, the medium is the message, serves as the title of the first chapter of his most influential work, Understanding Media: The Extensions of Man (2003), originally
Marshaling McLuhan for Media Theory
HAILED IN RECENT YEARS AS A PROPHET OF THE INTERNET AND AS THE patron saint of Wired magazine, Marshall McLuhan's style and substance are evident in the interdisciplinary work of Genosko, Logan, and
“The meta-language of an absent world”. Baudrillard, McLuhan and the media consumption
This essay aims to delve into the reflections upon the media consumption developed by Baudrillard in one of the central paragraphs of The Consumer Society (1970), focused on Marshall McLuhan’s theory
Always Already New: Media, History, and the Data of Culture
This work provides an analysis of the ways that new media are experienced and studied as the subjects of history, using the examples of early recorded sound and digital networks. In "Always Already
McLuhan meets the Net
Understanding Media, Marshall McLuhan's classic discussion of media and their effects on society and the individual, has been reissued by MIT Press with an introduction by Lewis Lapham of Harper's.
Old and New Media: On the Construction of Media History
  • Christer Johansson
  • Art
    The Power of the In-Between: Intermediality as a Tool for Aesthetic Analysis and Critical Reflection
  • 2018
This chapter investigates how one of the central intermedial relations of media studies, the relation between old and new media, has been conceptualized in media-historical contexts. More
The medium is the message: Online learning, communities, and identities
When McLuhan (1964) discusses the “Extensions of Man” (media and technologies) with his famous statement “the medium is the message,” he intends to warn us about what he considers the undesirable
Introduction: The Newness of New Media
When scholars of media attend to the material and historical particularities of media, many recognise that ‘newness’ is not a self-evident social category (see Marvin 1988; Gitelman 2006; Gitelman
The third age of the media
The idea is that media entered their "third age", where media become a connective tissue, or better they are the synapses that allow us to build up this nervous system together with other people.


Rowse (The New York Tiines Book Review, December 24, 1961) on Appeasement and the road to Munich, describes the top level of British brains and experience in the 1930s. "Their I.Q.'s
  • 1930