Understanding Media: The Extensions of Man

@inproceedings{Mcluhan1964UnderstandingMT,
  title={Understanding Media: The Extensions of Man},
  author={Marshall Mcluhan},
  year={1964}
}
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled… 
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References

Rowse (The New York Tiines Book Review, December 24, 1961) on Appeasement and the road to Munich, describes the top level of British brains and experience in the 1930s. "Their I.Q.'s
  • 1930