Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda

  • Samson Omuudu, George CHANGHA Francis KASEKENDE Joseph Mpeera
  • Published 2014


The study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 restaurants were used in the analysis. To the best of our… (More)

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