Understanding Individual Adoption of Mobile Booking Service: An Empirical Investigation

Abstract

Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data… (More)
DOI: 10.1089/cpb.2007.0203

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@article{Wang2008UnderstandingIA, title={Understanding Individual Adoption of Mobile Booking Service: An Empirical Investigation}, author={Yi-Shun Wang and Yi-Wen Liao}, journal={Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society}, year={2008}, volume={11 5}, pages={603-5} }