Understanding Individual Adoption of Instant Messaging: An Empirical Investigation

  title={Understanding Individual Adoption of Instant Messaging: An Empirical Investigation},
  author={Hao Lou and Patrick Y. K. Chau and Dahui Li},
  journal={J. AIS},
The wide diffusion of Instant Messaging (IM) in a voluntary social context calls for studies to examine the value of computer-mediated communication technologies in developing interpersonal relationships. By integrating three interpersonal factors into a model of motivation from the technology acceptance literature, we develop and test a research model to explain an individual’s continuous use of IM in keeping and sustaining interpersonal relationships. We find that the behavioral intention to… CONTINUE READING
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