Understanding Emotional Responses to Mobile Video Advertisements via Physiological Signal Sensing and Facial Expression Analysis

@inproceedings{Pham2017UnderstandingER,
  title={Understanding Emotional Responses to Mobile Video Advertisements via Physiological Signal Sensing and Facial Expression Analysis},
  author={Phuong Pham and Jingtao Wang},
  booktitle={IUI},
  year={2017}
}
Understanding a target audience's emotional responses to video advertisements is crucial to stakeholders. However, traditional methods for collecting such information are slow, expensive, and coarse-grained. We propose AttentiveVideo, an intelligent mobile interface with corresponding inference algorithms to monitor and quantify the effects of mobile video advertising. AttentiveVideo employs a combination of implicit photoplethysmography (PPG) sensing and facial expression analysis (FEA) to… CONTINUE READING
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