• Corpus ID: 221761450

Understanding Effects of Editing Tweets for News Sharing by Media Accounts through a Causal Inference Framework

@article{Park2020UnderstandingEO,
  title={Understanding Effects of Editing Tweets for News Sharing by Media Accounts through a Causal Inference Framework},
  author={Kunwoo Park and Haewoon Kwak and Jisun An and Sanjay Chawla},
  journal={ArXiv},
  year={2020},
  volume={abs/2009.08100}
}
To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, research community does not own a sufficient level of understanding of what kinds of editing strategies are effective in promoting audience engagement. In this study, we aim to fill the gap by analyzing the current practices of media outlets using a… 

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