Understanding Critical Variables for Customer Relationship Management in Higher Education Institution from Employees Perspective

  • Youssef M. Abu Amuna, S. Abu Naser, Jehad J. Badwan
  • Published 2017

Abstract

The aim of this paper is to evaluate the critical success factors and investigate the benefits that might be gained once implementing Electronic Customer Relationship Management at HEI from employee perspective. The study conducted at Al Quds Open University in Palestine and data collected from (300) employee through a questionnaire which consist of four… (More)

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Cite this paper

@inproceedings{Amuna2017UnderstandingCV, title={Understanding Critical Variables for Customer Relationship Management in Higher Education Institution from Employees Perspective}, author={Youssef M. Abu Amuna and S. Abu Naser and Jehad J. Badwan}, year={2017} }