Corpus ID: 16376845

Understanding Consumer Trust in Social Commerce Websites

@inproceedings{Chow2014UnderstandingCT,
  title={Understanding Consumer Trust in Social Commerce Websites},
  author={W. Chow and Si Shi},
  booktitle={PACIS},
  year={2014}
}
The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to evaluate product information from companies as well as from other consumers. However, extant… Expand

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