Understanding Choice-Goal Compatibility, Dissonance and Decision Satisfaction
@article{Shao2011UnderstandingCC, title={Understanding Choice-Goal Compatibility, Dissonance and Decision Satisfaction}, author={Wei Shao and Guanglin Shao}, journal={Australasian Marketing Journal}, year={2011}, volume={19}, pages={14 - 21} }
9 Citations
Self-Regulation as A Mediator Between the Effect of Mental Accounting on Decision Satisfaction of Car Purchases
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Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship
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Sadness has an appraisal theme of loss and helplessness and prior research has shown that sadness leads to increased (vs neutral or happy) hedonic food consumption (e.g. M&M’s). In this research, we…
The influence of impulse buying toward consumer loyalty in online shopping: a regulatory focus theory perspective
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This study proposes two personality characteristics: promotion focus and prevention focus, which affect consumer’s impulse buying, cognitive dissonance, and satisfaction, and finally, lead to consumer loyalty (attitudinal loyalty and behavioural loyalty).
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Impulse buying plays an essential role in consumer buying behavior as nearly ninety percent of consumers at least occasionally engage in impulse buying. Moreover, it accounts for a massive volume of…
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