Understanding Choice-Goal Compatibility, Dissonance and Decision Satisfaction

@article{Shao2011UnderstandingCC,
  title={Understanding Choice-Goal Compatibility, Dissonance and Decision Satisfaction},
  author={Wei Diane Shao and Guanglin Shao},
  journal={Australasian Marketing Journal},
  year={2011},
  volume={19},
  pages={14 - 21}
}
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