Corpus ID: 142061533

Understanding Attitudes and Predicting Social Behavior

@inproceedings{Ajzen1980UnderstandingAA,
  title={Understanding Attitudes and Predicting Social Behavior},
  author={I. Ajzen and M. Fishbein},
  year={1980}
}
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases. 
20,129 Citations
Attitudes and Social Behaviour
  • 12
The effects of attitudes and personality traits on mode choice
  • 477
  • Highly Influenced
  • PDF
Consumer Behaviour Theory: Approaches and Models
  • 111
  • PDF
...
1
2
3
4
5
...

References

Understanding attitudes and predicting social Buy Understanding Attitudes and Predicting Social Behavior by Icek Ajzen , Martin Fishbein from Pearson Education ' s online bookshop
  • Understanding Attitudes and Predicting Social Behavior - Goodreads Understanding Attitudes and Predicting Social Behavior