Underage access to online alcohol marketing content: a YouTube case study.

  title={Underage access to online alcohol marketing content: a YouTube case study.},
  author={Adam Etheridge Barry and Emily R. Johnson and Alexander Rabre and Gabrielle Darville and Kristin M Donovan and Orisatalabi Efunbumi},
  journal={Alcohol and alcoholism},
  volume={50 1},
AIMS With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media sites. The current study sought to determine whether alcohol companies were implementing the self-imposed… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 25 times over the past 90 days. VIEW TWEETS
12 Citations
35 References
Similar Papers


Publications citing this paper.
Showing 1-10 of 12 extracted citations


Publications referenced by this paper.
Showing 1-10 of 35 references

CDC-Fact Sheets: Underage Drinking

  • Centers for Disease Control, Prevention.
  • Retrieved from http://www.cdc.gov/ alcohol/fact…
  • 2014

Alcohol brands on Facebook: the challenges of regulating brands on social media

  • S Brodmerkel, N. Carah
  • J Public Aff
  • 2013
1 Excerpt

Monitoring the Future National Survey Results on Drug Use: 2012 Overview, Key Findings on Adolescent Drug Use

  • LD Johnston, PM O’Malley, JG Bachman
  • Ann Arbor, MI: National Institute on Drug Abuse…
  • 2013
1 Excerpt

Generation M2: Media in the Lives of 8- to 18-Year-Olds

  • J Henry, UG Foehr
  • 2010

Similar Papers

Loading similar papers…