Uncovering the potential benefits of mobile technology in business relationship context: a case study

  title={Uncovering the potential benefits of mobile technology in business relationship context: a case study},
  author={Vaida Kadyte},
While the business world has felt the impact of wireless mobile technology in many areas, valuation of mobile systems investments have remained largely uncovered. The initial hype for mobile technology has by now simmered down and business investors too, are demanding more concrete evidence before they are willing to put their money into mobile applications or services. The ability to assign value of mobile technology to business outputs is far more difficult than a simple cost/benefit analysis… CONTINUE READING

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