Unconscious semantic activation depends on feature-specific attention allocation.

  title={Unconscious semantic activation depends on feature-specific attention allocation.},
  author={Adriaan Spruyt and Jan De Houwer and Tom Everaert and Dirk Hermans},
  volume={122 1},
We examined whether semantic activation by subliminally presented stimuli is dependent upon the extent to which participants assign attention to specific semantic stimulus features and stimulus dimensions. Participants pronounced visible target words that were preceded by briefly presented, masked prime words. Both affective and non-affective semantic congruence of the prime-target pairs were manipulated under conditions that either promoted selective attention for affective stimulus… CONTINUE READING
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