Unconscious applicants: a systematic test of the name-letter effect.

  title={Unconscious applicants: a systematic test of the name-letter effect.},
  author={Frederik Anseel and Wouter Duyck},
  journal={Psychological science},
  volume={19 10},
It is now generally accepted that unconscious processes modulate human behavior. Nelson and Simmons (2007) provided a thoughtprovoking illustration of this phenomenon. They demonstrated that people’s unconscious preferences for the letters in their own names are strong enough that people pursue name-related performance outcomes that they would consciously avoid. For instance, although most students consciously strive to earn As, students whose names begin with C and D have lower grade point… CONTINUE READING
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