Unconscious Applicants: A Systematic Test of the Name-Letter Effect

  title={Unconscious Applicants: A Systematic Test of the Name-Letter Effect},
  author={Frederik Anseel and Wouter Duyck},
  journal={Psychological Science},
  pages={1059 - 1061}
It is now generally accepted that unconscious processesmodulate human behavior. Nelson and Simmons (2007) provided a thoughtprovoking illustration of this phenomenon. They demonstrated that people’s unconscious preferences for the letters in their own names are strong enough that people pursue name-related performance outcomes that they would consciously avoid. For instance, although most students consciously strive to earn As, students whose names begin with C andD have lower grade point… 
Implicit Egotism on the Baseball Diamond: Why Peter Piper Prefers to Pitch for the Pittsburgh Pirates
Abstract Research on “implicit egotism” indicates that people tend to react positively to anything that reminds them of themselves, including their own names and the letters in their names. Names can
Name Letter Effect—An Index of Implicit Self-Esteem
Name-letter effect refers to the phenomenon that people evaluate the letters in their own names more favorably than letters that are not in their own names. It reflects an implicit positive attitude
Spurious Also?
The evidence for the most systematic test of the notion that major life decisions are influenced by name-similarity is revisited, whereby the documented effect seems to be driven by people naming companies they start after themselves rather than by employees seeking out companies they have a shared initial with.
Spurious Also? Name Similarity Effects (Implicit Egotism) in Employer Decisions
Implicit egotism is the notion that major life decisions are influenced by name-similarity. This paper revisits the evidence for the most systematic test of this hypothesis. Anseel & Duyck (2008)
The Name-Letter-Effect in Groups: Sharing Initials with Group Members Increases the Quality of Group Work
It is suggested that sharing initials with other group members promotes positive feelings toward those group members that in turn affect group outcomes, and demonstrates how minimal a degree of similarity among members is sufficient to influence quality of group outcomes.
What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect
This paper re-analyzes two data sets that address the question of whether people are disproportionately likely to live in cities that resemble their name and outlines a Bayesian hierarchical analysis that avoids limitations and allows coherent inference.
Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing
This research examines how the implicit egotism resulting from consumers’ positive self-associations affects their evaluations of product prices. The effects can occur when the product's price and
When Tex and Tess Carpenter Build Houses in Texas: Moderators of Implicit Egotism
Implicit egotism is an unconscious preference for things resembling the self. Four studies provided unprecedented evidence for implicit egotism. Study 1 used census data to show that men
The name effect in customization service: the role of psychological ownership and self-threat
This study investigated the effect of adding a customer's name onto a standard product on the customer's product attitude from the perspective of the name-letter effect and psychological ownership
Name-Letter Branding under Scrutiny: Real Products, New Algorithms, and the Probability of Buying
  • S. Stieger
  • Psychology, Medicine
    Perceptual and motor skills
  • 2010
The name–letter branding effect was found for a modified design using real products, concentrating on product names rather than brand names, and using five different products for each letter of the Roman alphabet.


Moniker Maladies
Findings provide striking evidence that unconsciously desiring negative name-resembling performance outcomes can insidiously undermine the more conscious pursuit of positive outcomes.
Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation.
People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this
Why Susie sells seashells by the seashore: implicit egotism and major life decisions.
Because most people possess positive associations about themselves, most people prefer things that are connected to the self, which stands in sharp contrast to many models of rational choice and attests to the importance of understanding implicit beliefs.
Implicit Egotism
People gravitate toward people, places, and things that resemble the self. We refer to this tendency as implicit egotism, and we suggest that it reflects an unconscious process that is grounded in
I sell seashells by the seashore and my name is Jack: comment on Pelham, Mirenberg, and Jones (2002).
  • M. Gallucci
  • Psychology, Medicine
    Journal of personality and social psychology
  • 2003
New analyses of the original data are reported, showing that the hypothesis that people gravitate toward cities, states, and careers with names similar to their own names is not supported for the large majority of names considered, and for some names even the opposite result is found.
Applicant attraction to organizations and job choice: a meta-analytic review of the correlates of recruiting outcomes.
Results showed that applicant attraction outcomes were predicted by job-organization characteristics, recruiter behaviors, perceptions of the recruiting process, perceived fit, and hiring expectancies, but not recruiter demographics or perceived alternatives.