Uncertainty in collaborative NPD : Effects on the selection of technology and supplier

  title={Uncertainty in collaborative NPD : Effects on the selection of technology and supplier},
  author={Lisa A. Melander and Fredrik Tell},
To gain competitive advantage, firms involve suppliers in New Product Development (NPD). However, uncertainty affects selection of suppliers and associated technologies, and selection outcomes in terms of commitment to one supplier or maintaining flexibility. We report on a case study of collaborative NPD with the aim to develop an energy storage unit. The case involved selection of both technology and supplier, where both were changed during the NPD. Drawing upon Hall et al. (2011), we analyze… CONTINUE READING

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