Uncertainty, Trust, and Commitment Formation in the United States and Japan1

  title={Uncertainty, Trust, and Commitment Formation in the United States and Japan1},
  author={T. Yamagishi and K. Cook and Motoki Watabe},
  journal={American Journal of Sociology},
  pages={AJSv104p165 - 194}
  • T. Yamagishi, K. Cook, Motoki Watabe
  • Published 1998
  • Sociology
  • American Journal of Sociology
  • A theory of trust proposed by Yamagishi and Yamagishi provides the basis for the prediction that (1) social uncertainty promotes commitment formation between particular partners and (2) high trusters tend to form committed relations less frequently than would low trusters when facing social uncertainty. These predictions receive support in two experiments conducted in the United States and Japan. The findings provide empirical support for the theory of trust that emhasizes the role of general… CONTINUE READING
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