USING SERIOUS GAMES FOR IDEA ASSESSMENT IN SERVICE INNOVATION

@inproceedings{Feldmann2014USINGSG,
  title={USING SERIOUS GAMES FOR IDEA ASSESSMENT IN SERVICE INNOVATION},
  author={Niels Feldmann and Marc Thomas Philipp Adam and Maximilian Bauer},
  booktitle={ECIS 2014},
  year={2014}
}
Serious games are an innovative way for tackling design objectives in a variety of IS contexts. In this paper, we explore the use of an online serious game for idea assessment in companies, an approach that is not covered in scientific literature so far. Thereby, we contribute to understanding (i) whether serious games can add to overcoming challenges in the area of idea assessment, and, (ii) whether there are potential biases of the game towards more incremental or radical ideas when played by… CONTINUE READING

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