USE OF CONTENT VALIDATION ON SME’S COMPETITIVENESS INSTRUMENTS,VALIDEZ DE CONTENIDO DE UN INSTRUMENTO DE MEDICION DE LA COMPETITIVIDAD DE LAS PYMES VITIVINICOLAS DEL VALLE DE GUADALUPE

@inproceedings{Ruiz2013USEOC,
  title={USE OF CONTENT VALIDATION ON SME{\^a}€™S COMPETITIVENESS INSTRUMENTS,VALIDEZ DE CONTENIDO DE UN INSTRUMENTO DE MEDICION DE LA COMPETITIVIDAD DE LAS PYMES VITIVINICOLAS DEL VALLE DE GUADALUPE},
  author={Lino Meraz Ruiz and Sonia Elizabeth Maldonado Radillo},
  year={2013}
}
This paper uses the model, proposed by Lawshe (1975) and modified with Tristan (2008), to perform an empirical examination of content validation of an instrument of measurement in competitiveness of small and medium size winery industry at Valle de Guadalupe, Baja California, Mexico. Structured Behavioral Interviews (SBI)were evaluated in a separate form considering all the items that the instrument contains from the evaluations of an 8 expert panels. The scale included 1) Essential, 2) Useful… CONTINUE READING

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