Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

  title={Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach},
  author={W. DeSarbo and E. Edwards},
  • W. DeSarbo, E. Edwards
  • Published 1996
  • Psychology
  • We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A… CONTINUE READING
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