• Corpus ID: 211548808

Typography as a resource of media style: cases from music youth culture

  title={Typography as a resource of media style: cases from music youth culture},
  author={Jannis Androutsopoulos},
Introduction This paper explores the social meaning of typographic choices at the intersection of pop culture and web design. Originating in sociolinguistics and discourse analysis, the research the paper is based on is concerned with the construction of social style in media discourse. My main question is the relation of language use and text design in the media with social identity. I assume that media texts are "designed" in order to reflect and represent the taste, interests, and ideology… 

New Media Orthography / Identity Play

toires for styling their online gender identities. Specifi cally, I look at the playful use of Hebrew orthography and digital typography by Israeli teenage girls as part of a multimodal identity

Graphic variation and graphic ideologies: a metapragmatic approach

This paper suggests to systematically focus on metagraphic discourse in typographic landscape analysis. It argues that the analysis of such discourse reveals ideological ascriptions to emplaced

Ideological framing of vernacular type choices in the Galician and Basque semiotic landscape

This paper is concerned with the ideological framing of typographic choices in Galician and Basque public space. It builds on an interpretive discourse analytical approach to the enregisterment of

Instant messaging in work-based virtual teams: the analysis of non-verbal communication used for the contextualisation of transactional and relational communicative goals

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Towards a semiotics of multilingualism

Abstract Describing the semiotic activity of multifaceted configurations of language presence in plurilingual contexts (spaces and objects) as multilingual semiosis, this article adopts a classical

Principles of English spelling formation

Studies of English spelling have primarily focussed on correspondences between spelling and sound among core, standard spellings. Segmental-level correspondences have been examined in detail (Venezky

Typografische Variation und (Inter-)Medialität. Zur kommunikativen Relevanz skripturaler Sichtbarkeit

Nachdem sich verschiedene linguistische Teildisziplinen in den vergangenen Jahren der Medialitat, Materialitat und ‚Multimodalitat‘ von Kommunikation zugewandt haben, hat zuletzt auch die



Reading Images: The Grammar of Visual Design

This chapter discusses representation and interaction, morality, and the materiality of meaning in the Semiotic Landscape - Surface and Inscription.

Typo-anarchy: a new look at the fanzine revolution

Zinnecker (eds.) Jahrbuch Jugendforschung 3. Opladen: Leske + Budrich

  • Cyberpl@y. Communicating Online. Oxford,
  • 2001

Hannover Email: androutsopoulos@fbls.uni-hannover

    Textsorten und Fankulturen

    • Kulturspezifik von Textsorten
    • 2001

    The Art and Science of Web Design. Indianapolis: New Riders. -Walker, Sue (2001) Typography and language in everyday life

    • Longman. Contact address: Dr. Jannis Androutsopoulos Juniorprofessor fuer Medienkommunikation Universitaet Hannover Koenigsworther Platz 1
    • 1995