• Corpus ID: 211548808

Typography as a resource of media style: cases from music youth culture

@inproceedings{Androutsopoulos2003TypographyAA,
  title={Typography as a resource of media style: cases from music youth culture},
  author={Jannis Androutsopoulos},
  year={2003}
}

• Jannis Androutsopoulos
• Published 2003
• Sociology

Introduction This paper explores the social meaning of typographic choices at the intersection of pop culture and web design. Originating in sociolinguistics and discourse analysis, the research the paper is based on is concerned with the construction of social style in media discourse. My main question is the relation of language use and text design in the media with social identity. I assume that media texts are "designed" in order to reflect and represent the taste, interests, and ideology of particular audience communities. While earlier linguistic work on this subject examined only the verbal part of media discourse, there is a growing awareness that media analysis needs to be multimodal, extending its scope to all semiotic resources that are available to communicators and interpreted by their audiences (Fairclough 1995, Kress / van Leeuwen 1996).