Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies

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@article{Soukakos2007TwoIF, title={Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies}, author={Panagiotis I. Soukakos and Nikolaos B. Georgopoulos and Victoria Pekka-Economou}, journal={IJKL}, year={2007}, volume={3}, pages={299-315} }