Two and a Half Cheers for Conscious Capitalism

@article{Otoole2011TwoAA,
  title={Two and a Half Cheers for Conscious Capitalism},
  author={J. O'toole and D. Vogel},
  journal={California Management Review},
  year={2011},
  volume={53},
  pages={60 - 76}
}
In recent years, the idea of conscious capitalism has emerged as an important alternative approach to the problems confronting American capitalism. Embraced by a number of corporations and prominent business leaders, it represents a new strategy for reconciling business and social and environmental objectives. While this movement is an inspiring one and worthy of admiration, we believe the assumptions that underlie it suffer from a number of important limitations that make it unlikely for the… Expand

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