Two Failures to Replicate High-Performance-Goal Priming Effects

  title={Two Failures to Replicate High-Performance-Goal Priming Effects},
  author={Christine R. Harris and Noriko Coburn and Doug Rohrer and Harold Pashler},
  journal={PLoS ONE},
Bargh et al. (2001) reported two experiments in which people were exposed to words related to achievement (e.g., strive, attain) or to neutral words, and then performed a demanding cognitive task. Performance on the task was enhanced after exposure to the achievement related words. Bargh and colleagues concluded that better performance was due to the achievement words having activated a "high-performance goal". Because the paper has been cited well over 1100 times, an attempt to replicate its… 

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