Twitter power: Tweets as electronic word of mouth

@article{Jansen2009TwitterPT,
  title={Twitter power: Tweets as electronic word of mouth},
  author={Bernard Jim Jansen and Mimi Zhang and Kate Sobel and Abdur Chowdhury},
  journal={J. Assoc. Inf. Sci. Technol.},
  year={2009},
  volume={60},
  pages={2169-2188}
}
In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment. We compared automated methods of classifying sentiment in these microblogs with manual coding… 
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