Twitter=quitter? An analysis of Twitter quit smoking social networks.

  title={Twitter=quitter? An analysis of Twitter quit smoking social networks.},
  author={Judith J Prochaska and Cornelia Pechmann and Romina Kim and James M Leonhardt},
  journal={Tobacco control},
  volume={21 4},
OBJECTIVE Widely popular, Twitter, a free social networking and micro-blogging service, offers potential for health promotion. This study examined the activity of Twitter quit smoking social network accounts. DESIGN A cross-sectional analysis identified 153 activated Twitter quit smoking accounts dating back to 2007 and examined recent account activity for the month of August 2010. RESULTS The accounts had a median of 155 followers and 82 total tweets per account; 49% of accounts had >100… CONTINUE READING

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