Tweets Beget Propinquity: Detecting Highly Interactive Communities on Twitter Using Tweeting Links

@article{Lim2012TweetsBP,
  title={Tweets Beget Propinquity: Detecting Highly Interactive Communities on Twitter Using Tweeting Links},
  author={Kwan Hui Lim and Amitava Datta},
  journal={2012 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology},
  year={2012},
  volume={1},
  pages={214-221}
}
Many community detection algorithms have been developed to detect communities on Online Social Networks (OSN). However, these algorithms are based only on topological links and researchers have observed that many topological links do not translate to actual user interaction. As such, many members of the detected communities do not communicate frequently to each other. This inactivity creates a problem in targeted advertising and viral marketing which requires the community to be highly active… CONTINUE READING

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