Tweeting an Ethos: Emergency Messaging, Social Media, and Teaching Technical Communication

  title={Tweeting an Ethos: Emergency Messaging, Social Media, and Teaching Technical Communication},
  author={Melody A. Bowdon},
  journal={Technical Communication Quarterly},
  pages={35 - 54}
  • Melody A. Bowdon
  • Published 1 January 2014
  • Education
  • Technical Communication Quarterly
The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool. 
Confronting Negative Narratives: The Challenges of Teaching Professional Social Media Use
Challenges posed by students’ adherence to negative cultural narratives that label social media as unprofessional, or that link social media only with reputation management are discussed and five suggestions for implementing social media successfully are concluded.
Cultivating a Sense of Belonging: Using Twitter to Establish a Community in an Introductory Technical Communication Classroom
ABSTRACT The introductory technical communication class serves many purposes, but perhaps an understudied purpose is the class’s role in university retention and persistence. In this study, students
The Role of Micro-Blogging in Responding to Corporate Controversy
Over the past two decades, social media has transformed personal and professional communication. The distributed nature of social media has contributed to its widespread dissemination, enabling
Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding
As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers and that student skills in the
Online networks, social media, and communication design
In less than a decade, social media have transformed almost every aspect of the authors' lives and become a central component of the communication practices of almost every kind of organization.
Attributing rhetorical agency: Corporate social media interactions on Twitter
This study uses concepts of rhetorical agency to analyze how corporations communicate effectively or ineffectively with their customers on social media. While literature from the fields of business,
Protecting Pandemic Conversations: Tracing Twitter’s Evolving Content Policies During COVID-19
How the platform’s broadening of its definition of harmful content illustrates Twitter’'s strategy for combating misinformation by acting on kairotic moments in a way that is shaped by the diverse authoritative voices already guiding larger public COVID-19 discussions is investigated.
How Can Technical Communicators Help in Disaster Response?
Purpose: This article explores the role of technical communicators during disaster response and provides suggestions to practitioners about how to incorporate social justice-oriented language,
Twitter as a Technical Communication Platform: How IT Companies' Message Characteristics Relate to Online Engagement
Although Twitter might work differently for technical communication than for other domains, it seems fruitful to add more attractive message elements and explore community-building strategies within technical communication, and there is also reason to relativize the importance of online engagement indicators forTechnical communication.


Using Actor Network Theory to Trace and Improve Multimodal Communication Design
Examining the use of social software taking place after the London bombings of July 7, 2005, a method by which users' literate appropriations are studied to shape the development of more accommodating communication systems is proposed.
Contextualizing Experiences: Tracing the Relationships Between People and Technologies in the Social Web
The authors use ANT to trace the actors that support finding and moving information and combine heuristics derived from the concept of ‘‘findability’’ in order to explore design implications for Social Web applications.
Social media, texting play new role in response to disasters: Preparedness, communication targeted
When sensors first detected the rumblings of the March 11 earthquake that devastated much of Japan, they transmitted the information around the world in seconds.
Tweeting disaster: hashtag constructions and collisions
This paper argues for systems that can help bridge the issues surrounding the use of various hashtags by Twitter users who are attempting to exchange information about recent natural disasters by creating participant-centered data streams that can collect and re-route these conversations.
Pass it on?: Retweeting in mass emergency
This analysis shows that during an emergency, for tweets authored by local users and tweets that contain emergency-related search terms, retweets are more likely than non-retweets to be about the event and tweet-based information redistribution is different for those who are local to an emergency event.
Toward a critical rhetoric of risk communication: Producing citizens and the role of technical communicators
In this article, we build on arguments in risk communication that the predominant linear risk communication models are problematic for their failure to consider audience and additional contextual
Best practices for designing third party applications for contextually-aware tools
A set of best practices is developed that should guide the research and design of participant experiences in social media and the third-party applications that many of them often use, and how these clients allow participants to adapt Twitter streams to their own communication needs.
Writing Community Change: Designing Technologies for Citizen Action
This is a book about how people use advanced information technologies to write for community change. The author argues that the work of citizenship is knowledge work - on the same order as that