Turning health research into health promotion: a study of causality and 'critical insights' in a United Kingdom health campaign.


This article examines how important decisions about health can alter between public health policy formulation and eventual marketing implementation. Specifically, the article traces the development and production of a major United Kingdom social marketing campaign named Change4Life, and examines how ideas about the causes of and solutions to the obesity… (More)
DOI: 10.1016/j.healthpol.2012.06.002