Turning Fashion into Business: The Emergence of Milan as an International Fashion Hub

  title={Turning Fashion into Business: The Emergence of Milan as an International Fashion Hub},
  author={Elisabetta Merlo and Francesca Polese},
  journal={Business History Review},
  pages={415 - 447}
The Italian fashion industry rose to a position of international prominence in the second half of the twentieth century. An important factor in the sector's global success was the opening up of the international, particularly the American, markets. The changes that occurred within the fashion industry after World War II, most critically the end of the Parisian monopoly, offered opportunities that were exploited differently by the various competitors. While cities like London and New York… 

Fashion as a System: Changes in Demand as the Basis for the Establishment of the Italian Fashion System (1960–1970)

  • I. Paris
  • Economics
    Enterprise & Society
  • 2010
The 1960s proved to be a crucial decade for the emergent Italian fashion industry. In these pages, we seek to demonstrate that in Italy, an evolution of demand took place, structurally different from

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