Truth or Consequences: An Analysis of Vaporware and New Product Announcements

  title={Truth or Consequences: An Analysis of Vaporware and New Product Announcements},
  author={Barry L. Bayus and Sanjay Jain and Ambar G. Rao},
  journal={Journal of Marketing Research},
  pages={13 - 3}
The software industry practice of announcing new products well in advance of actual market availability has led to allegations that firms are intentionally engaging in vaporware. The possible predatory and anticompetitive implications of this behavior recently surfaced in the antitrust case United States v. Microsoft Corporation. Taking the perspective that a new product announcement is a strategic signal among firms, the authors consider the possibility that intentional vaporware is a way to… 

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