Truth in Advertising: The Kinds of Traits Favored by Sexual Selection

@article{KodricBrown1984TruthIA,
  title={Truth in Advertising: The Kinds of Traits Favored by Sexual Selection},
  author={A. Kodric-Brown and J. Brown},
  journal={The American Naturalist},
  year={1984},
  volume={124},
  pages={309 - 323}
}
  • A. Kodric-Brown, J. Brown
  • Published 1984
  • Biology
  • The American Naturalist
  • The truth in advertising model describes a mechanism of sexual selection to account for the evolution of the kinds of traits used by males of polygynous species to compete for and attract mates. Sexual selection favors the display of male traits that vary phenotypically within and among individuals in such a way as to maintain a positive correlation between the degree of expression of the traits and overall genetic fitness. Because the exaggerated expression of these traits requires allocation… CONTINUE READING
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