Truth in Advertising: The Kinds of Traits Favored by Sexual Selection

@article{KodricBrown1984TruthIA,
  title={Truth in Advertising: The Kinds of Traits Favored by Sexual Selection},
  author={Astrid Kodric‐Brown and James H. Brown},
  journal={The American Naturalist},
  year={1984},
  volume={124},
  pages={309 - 323}
}
The truth in advertising model describes a mechanism of sexual selection to account for the evolution of the kinds of traits used by males of polygynous species to compete for and attract mates. Sexual selection favors the display of male traits that vary phenotypically within and among individuals in such a way as to maintain a positive correlation between the degree of expression of the traits and overall genetic fitness. Because the exaggerated expression of these traits requires allocation… 
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The present chapter discusses how sexual selection can occur in plants even though individuals do not make a direct interaction and attempts to review the conceptual developments in plants using evidences from different fields.
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Patterns of fluctuating asymmetry in sexual ornaments predict female choice
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It is demonstrated that female choice can be directly predicted from the relationship between the degree of fluctuating asymmetry and the size of a secondary sexual character, suggesting that females prefer exaggerated secondary sexual characters if they reliably demonstrate the ability of males to cope with genetic and environmental stress.
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