Trustworthiness in B2C e-commerce: an examination of alternative models

Abstract

Advancing research on trust requires clarifying the different conceptualizations of trust and trust-related constructs. The purpose of this study is to advance the theoretical conceptualization of trustworthiness by synthesizing previous research and testing three alternative conceptualizations within the e-commerce context. Data collected from multiple… (More)
DOI: 10.1145/1080390.1080397

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