Trusting an auction

  title={Trusting an auction},
  author={Adrian Keith Griffiths},
Examines the ability of online auctions to adversely affect relationships between suppliers and buyers. Buyers have to consider relationships with their own company, existing suppliers and new suppliers, building trust and being aware of competing objectives. This article considers how an auction changes the dynamics of these relationships, outlines the positives for using auctions but highlights some possible abuses of the system.