Trusted strangers: Carework platforms’ cultural entrepreneurship in the on-demand economy

@article{Ticona2018TrustedSC,
  title={Trusted strangers: Carework platforms’ cultural entrepreneurship in the on-demand economy},
  author={J. Ticona and Alexandra Mateescu},
  journal={New Media & Society},
  year={2018},
  volume={20},
  pages={4384 - 4404}
}
On-demand labor platforms offer many in-person services, from ride-hailing to childcare. However, scholars have focused on ride-hailing, leading to a model of “Uberization” that entails the informalization of work. We argue that online carework platforms that match nannies and babysitters to families show the limits of this narrative. Based on a discourse analysis of carework platforms and interviews with workers using them, we illustrate that these platforms seek to formalize employment… Expand
26 Citations

Figures, Tables, and Topics from this paper

Watched, but Moving
  • Highly Influenced
Making a "Pro": 'Professionalism' after Platforms in Beauty-work
  • Noopur Raval, J. Pal
  • Computer Science, Political Science
  • Proc. ACM Hum. Comput. Interact.
  • 2019
  • 3
  • PDF
Brick-and-Platform: Listing Labor in the Digital Vintage Economy
The Influencer Industry: Constructing And Commodifying Authenticity On Social Media
Migration and Migrant Labour in the Gig Economy: An Intervention
  • 1
...
1
2
3
...

References

SHOWING 1-10 OF 78 REFERENCES
The Taking Economy: Uber, Information, and Power
  • 100
  • PDF
Digital labor is the new killer app
  • 63
  • Highly Influential
Mechanisms of invisibility: rethinking the concept of invisible work
  • 38
Status Update: Celebrity, Publicity, and Branding in the Social Media Age
  • 401
Hiring as Cultural Matching
  • 488
  • PDF
The politics of ‘platforms’
  • 987
  • PDF
Precarious Work, Insecure Workers: Employment Relations in Transition
  • 1,629
  • PDF
Free Labor: Producing Culture for the Digital Economy
  • 1,216
  • PDF
...
1
2
3
4
5
...