Trust in risky messages: the role of prior attitudes.

  title={Trust in risky messages: the role of prior attitudes.},
  author={Mathew P. White and Sabine Pahl and Marc Buehner and Andr{\'e}s A Haye},
  journal={Risk analysis : an official publication of the Society for Risk Analysis},
  volume={23 4},
Risk perception researchers have observed a "negativity bias" for hazard-related information. Messages indicating the presence of risk seem to be trusted more than messages indicating the absence of risk, and risk perceptions seem more affected by negative than positive information. Two experiments were conducted to examine alternative explanations of this… CONTINUE READING