Trust in humanoid robots : implications for services marketing

@inproceedings{Pinxteren2019TrustIH,
  title={Trust in humanoid robots : implications for services marketing},
  author={Michelle M.E. van Pinxteren and Ruud Wetzels and Jessica R{\"u}ger and Mark Pluymaekers and Martin Wetzels},
  year={2019}
}
  • Michelle M.E. van Pinxteren, Ruud Wetzels, +2 authors Martin Wetzels
  • Published 2019
  • Business
  • Service robots can offer benefits to consumers (e.g. convenience, flexibility, availability, efficiency) and service providers (e.g. cost savings), but a lack of trust hinders consumer adoption. To enhance trust, firms add human-like features to robots; yet, anthropomorphism theory is ambiguous about their appropriate implementation. This study therefore aims to investigate what is more effective for fostering trust: appearance features that are more human-like or social functioning features… CONTINUE READING

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