• Computer Science
  • Published in ICIS 2000

Trust in e-commerce vendors: a two-stage model

@inproceedings{McKnight2000TrustIE,
  title={Trust in e-commerce vendors: a two-stage model},
  author={D. Harrison McKnight and Vivek Choudhury and Charles J. Kacmar},
  booktitle={ICIS},
  year={2000}
}
This study investigates the development of trust in a Web-based vendor during two stages of a consumer’s Web experience: exploration and commitment. Through an experimental design, the study tests the effects of third party endorsements, reputation, and individual differences on trust in the vendor during these two stages. 

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