Trust in e-commerce

@article{Salam2005TrustIE,
  title={Trust in e-commerce},
  author={Al Farooq Salam and Lakshmi S. Iyer and Prashant Palvia and Rayman Preet Singh},
  journal={Commun. ACM},
  year={2005},
  volume={48},
  pages={72-77}
}
Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them. 

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