Trust in design

@inproceedings{Marsh2000TrustID,
  title={Trust in design},
  author={Stephen Marsh and John F. Meech},
  booktitle={CHI Extended Abstracts},
  year={2000}
}
We argue that trust is an important aspect in how people make use of computers, and that designing interfaces which take trust into account and reason using trust will result in more effective, comfortable interactions for the user. One method that may provide results is the encouragement of anthropomorphism on the part of the user. Trust and anthropomorphism will play a large role in many areas, including notably e-commerce and home entertainment.