Trust in E-Commerce: Consideration of Interface Design Factors

  title={Trust in E-Commerce: Consideration of Interface Design Factors},
  author={Ye Diana Wang and Henry H. Emurian},
  journal={J. Electron. Commer. Organ.},
The design of the interface for e-commerce transactions is one source of influence that can affect an online shopper’s trust in the merchant. This paper undertook a confirmatory factor analysis involving 14 trust-inducing interface design features that populated a conceptual framework proposed in our previous study. The factor analysis of self-reported ratings of the features, which were illustrated on a synthetic e-commerce interface by 181 survey respondents, revealed the following three… 

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