Trust fraud: A crucial challenge for China's e-commerce market

  title={Trust fraud: A crucial challenge for China's e-commerce market},
  author={Yu Zhang and Jing Bian and Weixiang Zhu},
  journal={Electronic Commerce Research and Applications},
Currently, China’s e-commerce market is growing at an unprecedented pace, however, it is faced with many challenges, among which the trust fraud problem is the biggest issue. In this article, we use Taobao as an example and conduct a thorough investigation of the trust fraud phenomenon in China’s e-commerce market. We present the development history of trust fraud, summarize its unique characteristics, and explore the reasons why so many sellers commit fraud. We further propose a dynamic time… CONTINUE READING