Trust and mistrust of online health sites

@inproceedings{Sillence2004TrustAM,
  title={Trust and mistrust of online health sites},
  author={Elizabeth Sillence and Pamela Briggs and Lesley Fishwick and Peter R. Harris},
  booktitle={CHI},
  year={2004}
}
Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided… CONTINUE READING

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